Thursday, February 5, 2009

From Entrepreneur to Infopreneur






Customer Reviews:
***** Excellent, by D. Drew
We are not in the information age, but rather the information overload age. People handle information overload by seeking out experts, and publishing information products helps make you an expert. Experts benefit by selling information products or perhaps giving them away to help further establish their expertise, which can lead to more and better work. I often blog on how bloggers should repackage their information into information products like books, ebooks, special reports, audio CDs etc. Stephanie Chandler's recent book is a great and pretty thorough overview of information products -- creating, marketing and more, that I'll be recommending to many people. I know this topic pretty well having aided several clients in producing and marketing info products, and this book is simply full of solid advice. I'm not sure how I could have made it better had I written it myself, and it's usually easy to offer constructive criticism in hindsight. I certainly learned a few things, and the book has a nice organization and flow. I particularly liked the Infopreneur Profiles, perhaps in part because I know several of them personally. Great choices! If I had to make one criticism, it would be the amount of coverage to traditional books. Then again, they are the "original" info product and the best at establish one as an "expert."

***** This Helped alot! by Jenk
There is a ton of great information in this book: how to set up your website, how to market your site, how to create products (ebooks, teleseminars, reports, etc.), how to get published, and how to automate the whole process. I really liked the interviews with people who are doing this successfully (Joe Vitale, Dan Poynter and others). There were plenty of real world examples and a lot of details I wouldn't have thought about otherwise. Now I have a great strategy for launching my info product business.

1 comment:

  1. Marketing infopreneur products is central in assuring good sales of your publications. Infopreneur publishing alone is not sufficient. It needs to be complemented with excellent marketing techniques to sell your writing, which is your major income source.

    ReplyDelete