How To Choose the Best Keywords for Blog Content?

Perhaps the most important aspect of optimizing your site for search engine exposure is knowing which keywords to optimize. A large part of search engine optimization work is targetting the right keywords; you’ve got to figure out what people are searching for before you can try and get their queries directed to your website.

A lot of web designers and SEOs (incorrectly) assume that Google and other search engines will return relevant results based on the content of your site; they won’t. For example, if you want to market a web page about web design and you write about certain web design techniques, but you never actually include the keyword “web design” in your content, then the chances of that page ever being returned in a SERP for the query “web design” is extremely slim.

Search engines still want to return pages based on direct keyword queries. For example, a query for “web designer” will return different results than the term “web designers”, so you better take care to include both the singular and plural version of keywords in your content. But what if noone is even searching for the term “web designer?” (yes, I know they are, but go with me on this one for a minute).

How do you know what queries are actually popular and getting a large volume of search engine queries?

Perhaps the best tool to use is Google’s Adwords Keyword Tool. You can use this tool to have Google actually analyze the content on your site and have it suggest to you what keywords you should be optimizing. It will also show you some other information you need to know:
1. What is the volume of each keyword it suggests.
2. What is the amount of competition competing for that keyword (at least in the Google Adwords system, which is a pretty good indicator of competition overall).