Types of Marketing E-mail Marketing and What are the Benefits?

Email marketing allows anyone to use email as a marketing tool to communicate with prospective customers as a form of website promotion or email advertising. Any email you send to a customer or potential customer can be considered a tool you use as part of your email marketing campaign.

Types of Email that Qualify As Email Marketing

While you can use almost any email as part of your email advertising campaign or as part of your Internet marketing strategy, to maximize your web marketing efforts a great email marketing campaign has several great features. What are the features of a great email marketing or Internet marketing campaign? Email marketing is (1) direct (2) personal (3) focused on a target audience.

Basics of Successful Email Marketing Campaigns

Basic email marketing campaigns involve:

* Sending direct email advertising to prospects to encourage them to become customers or to encourage existing customers to purchase additional products or services from you.

* Sending website promotion emails to existing customers to enhance their relationship with you or as part of a comprehensive web marketing campaign

Benefits of Email Marketing

Email marketing is all the rage among modern Internet marketers for many reasons. There are many benefits of email advertising. These include:

* Low costs associated with email marketing. Sending emails is far less expensive than direct mail and other forms of traditional communication.

* Email allows people to receive message directly, unlike a traditional website where people have to visit the site and then request information through a form or other communication channel.

Email marketing can be wildly successful and popular when used correctly because of its ease of use, and because it delivers messages almost instantly.

Who wouldn’t want to take advantage of such a service? Most web hosts offer new business owners email accounts for pennies on the dollar. In fact, if you know anything about web marketing, you probably know when you have a web page you probably get anywhere from one to a dozen or more email accounts free.

You can literally send email marketing or email advertising messages to your clients absolutely free, anytime you want. There’s no cost to you other than the expense you pay to your web host for your website. What more can you ask for?